Art Director Elissa Kevrekian and I created a range of branding materials for SCRAP. While Elissa set her talents to refining its logo, I crafted a new tagline, What will you make of it?, that also served as a call to action. Together, we created a collateral system that reflected the organization's commitment to sustainability and creativity. Reclaimed press sheets were reused for customizable business cards and a brochure folder. The folder's inserts were designed to be printed on demand, which also helped minimize waste.