Healthways Financial Well-being Campaign

I served as the creative director for this campaign, helping two wonderfully smart and zany creatives, Ed Mejia and Hannah Husman, refine their ideas, words and designs (most of which happened via Skype and Slack, since I was a remote employee at the time). The concept, which was represented in emails, posters and direct mail, revolved around tweaking familiar sayings associated with peace of mind and comfort so that they related to solid financial practices.
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